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WGI News
WGI Introduces State-of-the-Art Loupe
The World Gemological Institute (WGI) has announced the
introduction of the cutting-edge new World Loupe.
The World Loupe is the most advanced loupe in the market today
due to the fact that it is the only such instrument equipped
with LED/UV. The new loupe is ideal for fluorescence checks
of both diamonds and gemstones. Price: $50.00
To acquire the World Loupe, please contact us.
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World Gemological Institute Announces U.S.Senior
appointment and Plans to Offer Presentations at Trade
Shows and Events Throughout 2008
Paso Robles, CA – January 21, 2008
– The World Gemological
Institute (WGI), an international diamond grading and research center, today announced the appointment
of Barak Green as Vice President, Strategy & Development
for the United States. In addition, the World Gemological Institute announced its plans to offer
informative presentations at trade shows and industry events throughout 2008 to communicate the benefits of World Gemological Institute diamond grading reports
and services.
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Founded in 1977, World Gemological Institute is a state of the art diamond grading facility
as well as a gemological research and education center. The World Gemological Institute is
poised to help define the next generation of diamond grading services. In addition, World
Gemological Institute also undertakes innovative gemological research to raise industry
standards and benefit diamond consumers worldwide. World
Barak Green has previously worked for the Gemological Institute of America, where he was a key
member of the team that developed GIA’s new diamond cut grading system. During the introduction
of this system, he provided presentations and educational seminars to members of the trade at
industry events around the world, in addition to aiding in the creation of educational materials
in various formats. “We are very happy to have Barak Green as our main representative for the
United States market, “ said Yinon Feldheim, CEO for the World Gemological Institute, who goes
on to say, “I believe his previous experience in industry-related education and public speaking will
greatly help to communicate the benefits of our services as we expand into new markets.”
“I look forward to this new and exciting opportunity,” said Barak Green, “the diamond industry has
always been a fast-paced environment, but as we enter the 21st century I believe that new
technologies and creative branding initiatives will spark a further evolution of the market that the
World Gemological Institute is committed to promoting. The World Gemological Institute is
embarking on a new phase of expansion, and we hope to meet with as many retailers as possible
in the coming months, both through our public presentations and private meetings, so that we
can communicate the exciting advantages of using diamond grading reports and other
gemological services from the World Gemological Institute,” Green added.
The World Gemological Institute welcomes industry trade event planners and organizations to
contact MVI Marketing Ltd., who is managing their U.S. marketing program, to discuss securing
Mr. Green for their event.
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World Gemological Institute Completes Consumer Research on Diamond Purchasing Practices
Paso Robles, CA – May 30, 2008 –
From the moment a diamond is entrusted to the World Gemological Institute (WGI) until the moment it is returned to the client with its grading results and report,it is handled and assessed with the utmost care,security and expertise by our team of highly-trained gemologists and support staff. Using state of the art instruments and industry-respected grading procedures,the World Gemological Institute identifies, assesses and grades each diamond according to the strict standards to which WGI is committed.Every diamond examined at our institute proceeds through.
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Eli Avidar, Managing Director of the IDI Group of Companies, said that the research was an
important element in WGI’s marketing efforts in the United States. “We place tremendous
importance on meeting the needs of the U.S. market. We believe that WGI has a great deal to
offer in the U.S. Israel exported $3.7 billion in polished diamonds to the U.S. in 2007, which is
about half of all polished diamond imports to this market in dollar terms.”
“We engaged the Jewelry Consumer Opinion Council (JCOC), the research division of MVI
Marketing Ltd. (MVI), to carry out this research because we wanted to insure that our grading reports
and services would be useful for consumers as well as retailers,” said Barak Green, World
Gemological Institute Vice President of Strategy and Business Development for the United States.
“Everyone can agree on the importance of providing retailers with the tools they need to increase
their business, but we hadn’t seen any mention before of detailed consumer research being
carried out to make sure that grading reports and their use at the sales counter were also
beneficial to consumers and satisfied what they came to the store expecting in terms of service
and information. Just one of many interesting findings from the research was that a majority of
people stated that they would like to be presented with diamond grading reports once they’ve
narrowed their choices down to 2 or 3 diamonds, rather than only at the very end of the transaction.
This runs counter to the practice we have seen in many retail stores to only provide the grading
reports once the sale has been completed,” Green added.
The World Gemological Institute is currently providing the findings of this research to retailers, as
well as a selection from the findings to the diamond trade press and other diamond organizations
at industry trade shows and other venues. “The research is interesting, not only because it supports several traditional beliefs about the consumer retail experience but also because it shows how consumers are becoming more sophisticated in their research and purchasing practices,” Green
stated.
The World Gemological Institute is currently meeting with retailers, diamond suppliers and manufacturers to inform them of the many benefits of using WGI diamond grading reports.
They are located at booth #46079 at the JCK Show in Las Vegas, where they recently provided a
press conference on Friday, May 30th.
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